In what could be termed as one of the most anticipated statements of the high-impact Indian Badminton League, it was announced yesterday that Vodafone India, India’s leading telecommunications service providers will be the ‘Title Sponsors’ for Indian Badminton League (IBL) 2013, a company statement said.
Vivek Mathur, Chief Commercial Officer, Vodafone India said: “Vodafone has a strong association with sport in India. We see a great initiative in the Indian Badminton League. Badminton is a sport that most Indians associate with and we see this as a paradigm shift in the sports entertainment industry. Vodafone India intends to make the best out of this association".
Ashish Chadha, CEO, Sporty Solutionz, the ‘Commercial Partner’ for IBL, pointed out: “It is a matter of pride for Indian Badminton League today that Vodafone India has decided to promote the League and this association will take BAI and Sporty Solutionz’s attempt to promote badminton in India to the next level. With its unparalleled reputation for world-class services and pioneering telecom supremacy, Vodafone India’s support will be a key factor to the success of IBL. Keeping in mind Vodafone India’s past association with sports, it gives us the confidence that they will even guide us with their valuable experience through this foray".
Dr Akhilesh Das Gupta, Badminton Association of India President and Member of Parliament added: “We welcome Vodafone to the IBL family. We look forward to a strong and successful association and their presence will add goodwill to the League".
Badminton League
The $ 1-million Indian Badminton League is set to launch on August 14, 2013, with some high-voltage action expected between Krrish Delhi Smashers and Pune Pistons. The 2013 IBL will feature six franchises and will run for 18 days. Each franchise will host a two-day leg and the League will showcase a grand total of 90 matches, providing broadcasters and in-stadia spectators with more than 100 hours of Live 'family entertainment' on STAR Sports 2 and ESPN. The matches will be held during late afternoon and evening to coincide with prime time television and providing a convenient time for the stadium audience.
The Live in-stadia entertainment, combined with high-octane on-court action is likely to further hook viewers onto this new adrenalin packed Live family entertainment format attracting a much younger fan base, which also includes women and children.The top four franchises in the League will clash in the semi-finals and the winners will meet in the grand final on August 31, 2013 which will be played in Mumbai, for the richest prize money tournament in badminton till now. Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company has operations across the country serving over 150 million customers. Vodafone India has firmly established a strong position within the Vodafone Group to, becoming the largest subscriber base globally. This journey is a strong testimony of Vodafone’s success in a highly competitive and price sensitive market. Vodafone India in its long-term commitment to India has been providing innovative, customer friendly and reliable products and services by continuously differentiating itself with a strong brand, best quality network, unique distribution and great customer service. For this contribution, the company has been receiving several awards and recognition across different segments. Vodafone Group is one of the world's largest mobile communications companies with over 408 million customers as on June 30, 2013. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide.
The Badminton Association of India (BAI) is the governing body for badminton in India. BAI is an association registered under the Societies Act and affiliated to the Badminton World Federation, BAC and the IOA. BAI was formed in 1934 and has been holding national-level tournaments in India since 1936. BAI conducts international tournaments in India like the India Open Superseries, Syed Modi India Grand Prix, national championships, selects team and conducts camps for Olympic Games, World Championship, looks after training of technical officials, and takes path-breaking initiatives like Indian Badminton League to promote the sport.
Sporty Solutionz Pvt Ltd are the Commercial Partner for the Indian Badminton League and the Marketing and Events Partners for the Yonex Sunrise India Open. The company is India’s leading TV Rights Management Company, and has been associated with almost all the premier sporting events in India like the IPL, Euro 2012, Sri Lanka Premier League, Bangladesh Premier League, FIFA World Cup Qualifying matches etc. Based in Noida (Delhi NCR), Sporty Solutionz also specialises in Sports Production, Events, Talent Management and Sports PR and Press Operations.
Ashish Chadha, CEO, Sporty Solutionz, the ‘Commercial Partner’ for IBL, pointed out: “It is a matter of pride for Indian Badminton League today that Vodafone India has decided to promote the League and this association will take BAI and Sporty Solutionz’s attempt to promote badminton in India to the next level. With its unparalleled reputation for world-class services and pioneering telecom supremacy, Vodafone India’s support will be a key factor to the success of IBL. Keeping in mind Vodafone India’s past association with sports, it gives us the confidence that they will even guide us with their valuable experience through this foray".
Dr Akhilesh Das Gupta, Badminton Association of India President and Member of Parliament added: “We welcome Vodafone to the IBL family. We look forward to a strong and successful association and their presence will add goodwill to the League".
Badminton League
The $ 1-million Indian Badminton League is set to launch on August 14, 2013, with some high-voltage action expected between Krrish Delhi Smashers and Pune Pistons. The 2013 IBL will feature six franchises and will run for 18 days. Each franchise will host a two-day leg and the League will showcase a grand total of 90 matches, providing broadcasters and in-stadia spectators with more than 100 hours of Live 'family entertainment' on STAR Sports 2 and ESPN. The matches will be held during late afternoon and evening to coincide with prime time television and providing a convenient time for the stadium audience.
The Live in-stadia entertainment, combined with high-octane on-court action is likely to further hook viewers onto this new adrenalin packed Live family entertainment format attracting a much younger fan base, which also includes women and children.The top four franchises in the League will clash in the semi-finals and the winners will meet in the grand final on August 31, 2013 which will be played in Mumbai, for the richest prize money tournament in badminton till now. Vodafone India is a member of the Vodafone Group and commenced operations in 1994 when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The company has operations across the country serving over 150 million customers. Vodafone India has firmly established a strong position within the Vodafone Group to, becoming the largest subscriber base globally. This journey is a strong testimony of Vodafone’s success in a highly competitive and price sensitive market. Vodafone India in its long-term commitment to India has been providing innovative, customer friendly and reliable products and services by continuously differentiating itself with a strong brand, best quality network, unique distribution and great customer service. For this contribution, the company has been receiving several awards and recognition across different segments. Vodafone Group is one of the world's largest mobile communications companies with over 408 million customers as on June 30, 2013. Vodafone currently has equity interests in over 30 countries across five continents and more than 40 partner networks worldwide.
The Badminton Association of India (BAI) is the governing body for badminton in India. BAI is an association registered under the Societies Act and affiliated to the Badminton World Federation, BAC and the IOA. BAI was formed in 1934 and has been holding national-level tournaments in India since 1936. BAI conducts international tournaments in India like the India Open Superseries, Syed Modi India Grand Prix, national championships, selects team and conducts camps for Olympic Games, World Championship, looks after training of technical officials, and takes path-breaking initiatives like Indian Badminton League to promote the sport.
Sporty Solutionz Pvt Ltd are the Commercial Partner for the Indian Badminton League and the Marketing and Events Partners for the Yonex Sunrise India Open. The company is India’s leading TV Rights Management Company, and has been associated with almost all the premier sporting events in India like the IPL, Euro 2012, Sri Lanka Premier League, Bangladesh Premier League, FIFA World Cup Qualifying matches etc. Based in Noida (Delhi NCR), Sporty Solutionz also specialises in Sports Production, Events, Talent Management and Sports PR and Press Operations.
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